苹果零售店每平米销售收入超过白宫地价 - 快乐无边

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<a href='http://wacaphoto.xwork.net.cn/default.aspx?g=posts&t=778' target='_blank' ><font color='red'>点击查看完整主题页面</font></a><br/><br/>主题：苹果零售店每平米销售收入超过白宫地价(发表于2012/1/25 22:28:49)<br/><br/>发表内容：<hr/><span style="font-family: 宋体; font-size: 12px; background-color: rgb(245, 250, 254); "></span><h1 style="margin-top: 5px; margin-right: auto; margin-bottom: 5px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; text-align: center; font-size: 22px; font-family: 微软雅黑; color: rgb(3, 0, 92); ">苹果零售店每平米销售收入超过白宫地价</h1><div class="line fc fx" style="margin-top: auto; margin-right: auto; margin-bottom: auto; margin-left: auto; overflow-x: hidden; overflow-y: hidden; width: 590px; height: 1px; background-image: url(http://inc.tgbusdata.cn/article/image/v3/line1.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: initial initial; background-repeat: initial initial; "></div><div class="info fx" style="overflow-x: hidden; overflow-y: hidden; height: 30px; "><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; height: 30px; line-height: 30px; color: rgb(153, 153, 153); position: relative; left: 50%; float: left; "><li class="d" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 8px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; float: left; position: relative; right: 50%; text-align: center; display: list-item; ">2012年1月25日9:23</li><li style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 8px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; float: left; position: relative; right: 50%; text-align: center; ">来源：新浪科技</li><li class="t" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; float: left; position: relative; right: 50%; text-align: center; "><a title="打印全文" href="http://app.tgbus.com/saver/print.aspx?type=mobile&amp;id=396736" target="_blank" style="color: rgb(51, 102, 204); text-decoration: none; margin-top: 6px; margin-right: 3px; margin-bottom: 6px; margin-left: 3px; display: block; width: 16px; height: 16px; float: left; background-image: url(http://inc.tgbusdata.cn/article/image/v3/tool.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: 0px -16px; background-repeat: initial initial; "></a><a title="保存文本" href="http://app.tgbus.com/saver/download.aspx?type=mobile&amp;id=396736&amp;format=txt" target="_blank" style="color: rgb(51, 102, 204); text-decoration: none; margin-top: 6px; margin-right: 3px; margin-bottom: 6px; margin-left: 3px; display: block; width: 16px; height: 16px; float: left; background-image: url(http://inc.tgbusdata.cn/article/image/v3/tool.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: 0px -32px; background-repeat: initial initial; "></a><a title="保存全文" href="http://app.tgbus.com/saver/download.aspx?type=mobile&amp;id=396736&amp;format=html" target="_blank" style="color: rgb(51, 102, 204); text-decoration: none; margin-top: 6px; margin-right: 3px; margin-bottom: 6px; margin-left: 3px; display: block; width: 16px; height: 16px; float: left; background-image: url(http://inc.tgbusdata.cn/article/image/v3/tool.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: 0px -48px; background-repeat: initial initial; "></a></li><li class="qqlike" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 8px; padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; float: left; position: relative; right: 50%; text-align: center; "><iframe src="http://open.qzone.qq.com/like?url=http%3A%2F%2Fuser.qzone.qq.com%2F1504852762&amp;type=button_num&amp;width=400&amp;height=30" allowtransparency="true" scrolling="no" border="0" frameborder="0" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; width: 110px; height: 30px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; overflow-x: hidden; overflow-y: hidden; "></iframe></li></ul></div><div class="ct f14 fx" style="overflow-x: hidden; overflow-y: hidden; font-size: 14px; width: 590px; line-height: 26px; padding-top: 10px; padding-right: 20px; padding-bottom: 10px; padding-left: 20px; font-family: Arial, 宋体; "><div class="text"><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　导语：国外媒体今日发表文章称，苹果零售店每平方英尺每年的平均销售额为<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E0129907%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="4709%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">4709美元</span>，是美国最具价值的连锁零售店，与白宫每平方英尺<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E0130180%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="4752%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">4752美元</span>的价值旗鼓相当。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　以下为文章内容摘要：</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　苹果在全球拥有数百家零售店，这些零售店每平方英尺(约合0.093平方米)面积每年平均销售出价值<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E0129907%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="4709%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">4709美元</span>的商品。相比之下，房地产网站Zillow数据显示，美国总统官邸白宫每平方英尺的价值是<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E0130180%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="4752%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">4752美元</span>。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　尽管这是一个类似于“苹果与桔子”的比较，但却反映了一个事实：零售店已经成为了苹果的“赚钱机器”。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　每平方英尺产生<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E0129907%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="4709%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">4709美元</span>的销售额意味着苹果零售店是美国最具价值的连锁零售店。奢华珠宝销售商蒂芙尼(Tiffany)零售店每平方英尺平均销售额为<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E0118888%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="2974%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">2974美元</span>，较苹果专卖店低40%。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　2001年当苹果开设首家零售店时，许多分析师嗤之以鼻，因为当时戴尔(微博)和Gateway的零售业务均遭受打击。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　但苹果还是笑到了最后：截至去年10月底，苹果在全球拥有357家零售店，总占地面积达到了300万平方英尺。在2011财年，这些零售店为苹果创造了<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E01895.519%u4EBF%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="141%u4EBF%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">141亿美元</span>的营收。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　分析人士称，苹果零售店之所以如此成功，与销售高端产品不无关系。其中，Mac计算机起始售价<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E016351%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="1000%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">1000美元</span>，iPad起始售价<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E013175%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="500%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">500美元</span>，iPod起始售价<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E01317%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="50%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">50美元</span>，而最受欢迎的iPhone起始售价<span class="info" i="%3Ctable%20cellpadding%3D%220%22%20cellspacing%3D%220%22%3E%3Ctbody%3E%3Ctr%3E%3Ctd%3E%3Cimg%20src%3D%22http%3A//inc.tgbusdata.cn/article/image/v3/infoexchange.png%22%3E%3C/td%3E%3Ctd%20style%3D%22white-space%3A%20nowrap%22%3E%u7EA6%u5408%u4EBA%u6C11%u5E014121%u5143%3Cbr%3E%3Cspan%20class%3D%22e%22%3E1%u7F8E%u5143%3D6.3512%u4EBA%u6C11%u5E01%3C/span%3E%3C/td%3E%3C/tr%3E%3C/tbody%3E%3C/table%3E" t="649%u7F8E%u5143" style="height: 30px; text-decoration: none; cursor: help; border-bottom-width: 1px; border-bottom-color: rgb(0, 0, 0); border-bottom-style: dotted; ">649美元</span>。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　当然，高端路线并不是唯一的成功因素。分析人士还称，苹果所执行的战略几乎完美无瑕，从零售店的架构、设计，到员工培训等等。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　消费研究公司WSL Strategic Retail总裁坎迪斯·科莱特(Candace Corlett)称：“每平方英尺销售额是苹果零售店成功的表现之一，其次是品牌知名度。其他PC厂商的零售店则没有如此高的品牌知名度。苹果零售店的特点宽敞、明亮、开放、透明，营造出一种创新、透明的氛围，具有社区感。”</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　尽管苹果零售业务主管罗博·约翰逊(Rob Johnson)去年辞职，出任百货公司JC Penney CEO，但到目前为止，苹果在该领域并未出现任何重大闪失。</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; list-style-position: initial; list-style-image: initial; ">　　科莱特称：“在零售店方面，苹果遥遥领先。尽管也有其他一些零售店具有社区感和愉悦感，如Sephora和Victoria's Secret，但均无法与苹果零售店相媲美。”</p></div></div>

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